Work with Me
Not showing up on Google?
Bookings slowing down?
Struggling to attract international travellers?
It’s not you—it’s your copy.
Hi, I’m Victoria—brand storyteller, SEO writer and strategist, and founder of Secret Piemonte.
I partner with boutique hotels and travel brands in Italy to transform their stories, expertise and guest experiences into SEO-driven content that deepens trust, elevates their brand, and attracts the right kind of travellers year-round.
Within less than two months of launching, my website began ranking on the first page of Google, driving over 70% month-on-month growth, and getting citations on ChatGPT, Perplexity, and MindTrip.
And I can do the same for your business.
Audiences in 2026 expect authenticity, personality, relevance—and to feel part of a bigger story.
But many hospitality and tourism websites still rely on:
- brochure-style language from the 2010s
- copy translated directly from Italian
- generic descriptions that don’t connect with international readers
…and it’s costing you visibility and bookings.
The good news? It’s fixable—and I can help.
If you want:
- content that reflects the calibre of your brand
- storytelling that distinguishes you from your competitors
- SEO writing that drives demand and boosts bookings
- newsletters your subscribers can’t wait to open
—act now to prepare for the 2026 booking season.
About me
I’m a British freelance writer with a deep connection to Piedmont—I’ve been visiting my partner’s family near Alba regularly since 2017, and am passionate about inspiring travellers to discover the region.
Since 2019, I’ve been writing for clients spanning tech, wellness, and nonprofits—including SEO content, web copy, and newsletters. Before that, I worked in humanitarian aid in Burundi and Spain and at the European Commission in Brussels—all while teaching yoga on the side.
Although I write in English, I also speak Italian, Spanish, and French, so I bring a multicultural perspective to every project. And after more than two decades of international travel, I understand how your customers think, research, and make booking decisions.
I have a small number of slots available—book a call and let’s grow your business together🥂
Questions? Get in touch!
Email me at victorialucywrites@gmail.com and I'll get back to you within two business days.
What people say about working with me:
Victoria is a brilliant SEO content writer and a skilled content strategist.
She has a rare ability to shift and adapt voices, styles, and formats across clients, industries, and purposes without sacrificing the depth of industry expertise. Her work single-handedly turned cautiously optimistic clients into full-blown fans.
She solo-led the writing for multiple content marketing engagements including one with our most profitable client, helping secure millions in reliable revenue.
—Aditya Narayan, content strategist
Victoria is an excellent content writer and exceptional storyteller who goes above and beyond expectations.
To say I enjoyed working with her would be an understatement. I was particularly impressed with her ability to always produce top notch work and cater to various clients' brand voices while juggling multiple projects and staying ahead of deadlines. Collaborating with her was easy.
Victoria is nothing short of amazing—I can't recommend her enough.
—Naume Guveya, content strategist & writer
Victoria is a gifted writer who is able to convey often complex information in an easy-to- understand and entertaining way. She also brings a critical eye to content and is able to elevate her work through data- and experience-led thinking.
Most importantly, I absolutely loved working with Victoria and would have no hesitation in recommending her.
—Carl McDonald, content marketer