SEO Content & Strategy for Travel and Health Brands

Good SEO content looks different now.

The "top 10" listicles and keyword-stuffed blog posts that worked five years ago won't cut it in an internet flooded with AI-generated noise. People have already started tuning that kind of content out.

When people can get all the information they need from a chatbot, they crave connection with humans they can trust more than ever—and that's where your website's SEO comes in.

But trust isn't the only reason SEO still matters.

AI platforms like ChatGPT and Claude rely on real websites to generate answers, and since they can only recycle what already exists, they can never create anything new or original.

But you can. And that's your advantage.

Done well, SEO content can...

And I can help you create it.

"Working with Victoria has been a great experience. She consistently delivers high-quality, SEO-optimized blog content and has a strong understanding of both our topics and our audience. I especially appreciate her research skills and the care she puts into formatting, optimizing, and preparing each article for publication.

She’s also very receptive to feedback and consistently takes it on board, which makes working together easy and productive. What stands out most is her reliability and attention to detail, she doesn't just write great content, but makes sure every piece is polished and ready to perform. I'd recommend her to any team looking for a skilled, thoughtful, and dependable content writer."

— Maika Cotton Horchner, Content Marketing Manager, Walks Tours & Devour Tours

Click below to see what that looks like in practice:

About me

I'm Victoria, a freelance content writer and SEO strategist working with travel, wine, and wellness brands.

I've been through every iteration of "SEO is dead" since 2019, and lived to tell the tale.

My clients range from tour operators and boutique hotels to wearable tech companies.

I also test out the latest travel SEO strategies here on Secret Piemonte, regularly ranking on page one of Google and earning citations by ChatGPT, Perplexity, and MindTrip.

Working with Victoria felt very natural and easy from the start. She was quick to understand our brand voice, content goals, and overall strategy, while also bringing thoughtful ideas and expertise to the table. She was responsive, reliable, and always open to feedback, making the entire process straightforward and enjoyable.

What stood out most was how collaborative the partnership felt. Victoria listened carefully to our needs while contributing valuable insights of her own, helping shape the project every step of the way. We've thoroughly enjoyed working with her and are excited to continue doing so.

— Linda Faison, Marketing Manager, LivTours

For travel, wine, and wellness brands

Done-for-you content that earns visibility and trust

If your travel or wellness blog feels like an afterthought, you're leaving bookings on the table.

I create SEO content that gets discovered and it actually worth reading: destination guides, blog posts, email newsletters, and web copy that build trust and drive bookings.

Need an SEO strategy? I've got you.

From a one-off keyword research package to a full 6-month content strategy, I can help you build a roadmap so you know exactly what to create, and when.

"Victoria has been an amazing help in expanding our content library. She’s got fantastic insights of both the health tech industry and on how to improve SEO and is always friendly, quick and very thorough with her research and writing. I would highly recommend her to anyone."

— Jessica Deans, Senior Content Strategist, Polsen Health

For founders and small brands

SEO Strategy Sessions so you can gain visibility without overwhelm

You know you should be "doing SEO", but it keeps moving to the top of next week's to-do list.

If that sounds like you, you need one of my SEO strategy sessions.

I'll identify what's working, what's not, and exactly what to do next.

You'll walk away with a solid plan that will actually move the needle on your SEO goals.

SEO Clarity Session: €250

The starting point for anyone who knows SEO matters, but isn't sure where to focus.

We'll review your site together, identify your highest-impact keyword opportunities, and map out your priorities.

I'll then send you the recorded session and an action plan you can implement straight away.

Perfect if you have a team or VA who can execute—you'll walk away knowing exactly what to tell them.

SEO Strategy Intensive: €550

Ready to commit to a full SEO content plan? This is the option for you.

Before our call, I'll audit your current visibility and scope out your competitors so we can hit the ground running.

Then, I'll walk you through your 90-day content strategy. Once we wrap up, you'll receive the recording and your content plan.

But you won't have to implement alone—I'll give you a week of implementation support via email so the strategy doesn't just sit in a Google Doc.

Perfect if you're ready to get serious about visibility and want a plan built specifically for your brand.

Questions? Get in touch!

If you'd like to learn more about how I can help you, email me at victoria@secretpiemonte.com, and I'll get back to you within two business days.

If you have a project you'd like to discuss, you can book a 15-minute call using the calendar below.

Please note these are not free consultations, but a way to explore how we can work together.

What people say about working with me

Victoria is a joy to work with. She was a content strategist and writer when we worked together at Literal Humans, a marketing agency. She was curious and tuned into the needs of our clients. Knowledgeable and creative when producing plans and content, and a mentor to more junior members of staff.

— Melany Carter-Groves, Founder & CEO, Craft & Master

"Victoria is a brilliant SEO content writer and a skilled content strategist.

She has a rare ability to shift and adapt voices, styles, and formats across clients, industries, and purposes without sacrificing the depth of industry expertise. Her work single-handedly turned cautiously optimistic clients into full-blown fans.

She solo-led the writing for multiple content marketing engagements including one with our most profitable client, helping secure millions in reliable revenue."

—Aditya Narayan, content strategist

"Victoria is an excellent content writer and exceptional storyteller who goes above and beyond expectations.

To say I enjoyed working with her would be an understatement. I was particularly impressed with her ability to always produce top notch work and cater to various clients' brand voices while juggling multiple projects and staying ahead of deadlines. Collaborating with her was easy.

Victoria is nothing short of amazing—I can't recommend her enough."

—Naume Guveya, content strategist & writer

"Victoria is a gifted writer who is able to convey often complex information in an easy-to- understand and entertaining way. She also brings a critical eye to content and is able to elevate her work through data- and experience-led thinking.

Most importantly, I absolutely loved working with Victoria and would have no hesitation in recommending her."

—Carl McDonald, content marketer