Work with Me

Good content looks different now.

The "top 10 listicles" and keyword-stuffed blog posts that drove traffic five years ago won't cut it in an internet flooded with AI-generated noise.

People are tired of soullessly perfect prose. They want to connect with humans they can trust—and that's where your content comes in.

Because here's what hasn't changed: SEO still matters. 

Google, ChatGPT, and Claude all rely on real websites to generate answers. 

And because they can only recycle what already exists, they can never write anything new or original.

But you can.

And doing SEO well can mean a wine enthusiast in London finds your wine tour before your competitor's. 

It can mean a stressed-out New Yorker books your retreat because your website answered their questions better than anyone else. 

It can mean Google, ChatGPT, and every platform in between sends people your way consistently.

And I can help you create it.

Here’s what’s working for my clients now:

• Decision-making content built around what your audience is searching for. It answers their questions, earns their trust, and converts browsers into bookers.
• Editorial storytelling and firsthand reporting that build genuine connection with your brand in a way no AI can replicate.
• Writing built on expertise, authority, and opinion—no vague filler or hedging.
• The stories only you can tell, woven into content that's impossible to copy and paste from anywhere else.
• A site-wide approach to structure, linking, and topical authority—so every piece of content contributes to a wider ecosystem.

About me

I'm Victoria, a freelance SEO writer and strategist working with travel, wine, and wellness brands. Having lived in Barcelona for over a decade, I now split my time between the UK and Piedmont, Italy.

With 20 years of international travel and seven years of professional writing under my belt, I know how your customers research, decide, and book—and I write content that meets them at every stage of that journey.

My clients range from tour operators and boutique hotels to wearable tech companies. My own site, Secret Piemonte, regularly ranks on page one of Google and earns citations by ChatGPT, Perplexity, and MindTrip.

Whether you need an ongoing content partner or a strategy to take forward yourself, there's a way to work together.

For travel, wine, and wellness brands

Content that earns readers' trust and its place in search

If your travel or wellness blog feels like an afterthought, you're leaving bookings on the table.

I partner with brands to create SEO-driven content that's worth reading: destination guides, experience-led blog posts, email newsletters, and web copy that reflects the calibre of what you offer.

Need support with strategy? I've got you.

From a one-off keyword research package to a full 6-month content strategy, I can help you build a roadmap—so you know exactly what to create, and why.

What I can help with:

• SEO blog posts and destination content
• Web copy and landing pages
• Email newsletters
• Content audits and optimisation
• Keyword research
• Content strategy and planning

For founders and small brands

You know you should be "doing SEO"—but it keeps moving to the top of next week's to-do list.

These strategy sessions are for founders and small travel or wellness businesses who want expert guidance without commitment.

You'll walk away knowing what's working, what's not, and exactly what to do next.

SEO Clarity Session: €250

A 60-minute video call for anyone who knows SEO matters but isn't sure where to focus.

We'll review your site together, identify your highest-impact keyword opportunities, and map out your priorities.

I'll then send you the recorded session and a 1-page action plan with your 3–5 most important next steps.

Perfect if you have a team or VA who can implement—you just need to know what to tell them.

SEO Strategy Intensive — €350

A 90-minute session with pre-call research included.

Before we speak, I'll audit your current visibility and scope out your competitors so we can hit the ground running.

You'll leave with a custom 90-day content roadmap, a keyword map tailored to your niche, and a week of implementation support via email—so the strategy doesn't just sit in a Google Doc.

Perfect if you're ready to get serious about visibility and want a plan built specifically for your brand.

I work with a small number of clients at a time. If you'd like to be one of them, let's talk.

Questions? Get in touch!

Email me at victorialucywrites@gmail.com or connect with me on LinkedIn, and I'll get back to you within two business days.

What people say about working with me:

Victoria has been an amazing help in expanding our content library. She’s got fantastic insights of both the health tech industry and on how to improve SEO and is always friendly, quick and very thorough with her research and writing. I would highly recommend her to anyone.

— Jessica Deans, Senior Content Strategist, NOWATCH

Victoria is a joy to work with. She was a content strategist and writer when we worked together at Literal Humans, a marketing agency. She was curious and tuned into the needs of our clients. Knowledgeable and creative when producing plans and content, and a mentor to more junior members of staff.

— Melany Carter-Groves, Founder & CEO, Craft & Master

"Victoria is a brilliant SEO content writer and a skilled content strategist.

She has a rare ability to shift and adapt voices, styles, and formats across clients, industries, and purposes without sacrificing the depth of industry expertise. Her work single-handedly turned cautiously optimistic clients into full-blown fans.

She solo-led the writing for multiple content marketing engagements including one with our most profitable client, helping secure millions in reliable revenue."

—Aditya Narayan, content strategist

"Victoria is an excellent content writer and exceptional storyteller who goes above and beyond expectations.

To say I enjoyed working with her would be an understatement. I was particularly impressed with her ability to always produce top notch work and cater to various clients' brand voices while juggling multiple projects and staying ahead of deadlines. Collaborating with her was easy.

Victoria is nothing short of amazing—I can't recommend her enough."

—Naume Guveya, content strategist & writer

"Victoria is a gifted writer who is able to convey often complex information in an easy-to- understand and entertaining way. She also brings a critical eye to content and is able to elevate her work through data- and experience-led thinking.

Most importantly, I absolutely loved working with Victoria and would have no hesitation in recommending her."

—Carl McDonald, content marketer